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About the PaperIndustry Update January 2020 describes trends and growth in the CDP industry in the second half of 2019. From the CDP Institute.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.